Nigerian actor and comedian Okon Lagos, whose real name is Ime Bishop Umoh, took to his Instagram story to deliver a fervent message to President Bola Tinubu.
He urged the Nigerian leader to capitalise on the escalating US-China trade war to position Nigeria as a prime destination for luxury brand factories.
Okon Lagos specifically pointed out the economic potential of redirecting the manufacturing operations of “victimised” luxury brands to Nigeria, citing the nation’s vast, hardworking population and low-cost labour as key advantages.
His message, written in a direct and impassioned tone to Tinubu, named cities such as Aba, Kano, Uyo, and Port Harcourt as ready locations to host these factories, signalling Nigeria’s preparedness to embrace industrial growth.
The comedian’s appeal came at a time when global trade dynamics were shifting due to tensions between the United States and China, which had imposed tariffs and trade restrictions affecting various industries, including luxury goods.
Okon Lagos framed this as a golden opportunity for Nigeria to attract foreign investment and create jobs, tapping into the country’s demographic strength of over 200 million people.
His Instagram story, though brief, carried a sense of urgency, with a repeated call to “Tinubu oooo” to act swiftly and decisively.
By highlighting Nigeria’s cheapest labour globally, Okon Lagos sought to draw attention to the competitive edge the country could offer multinational corporations looking to relocate or expand their manufacturing bases.
He said:
"President Tinubu, please take advantage of this US-China trade war. Redirect the factories of 'victimized' luxury brands to Nigeria. Aba, Kano, Uyo, PH will be ready. We have the cheapest labor in the world and we are a staggering 200plus million hardworking good people! Tinubu oooo. Take advantage!!!"