Popular electronic commerce platform, Jumia, has disclosed that it has bridged the gap between more than 11,000 Small and Medium Enterprises (SMEs) and millions of consumers across Nigeria and other African Countries.

The company stated that its digital inclusion initiative in the continent added to economic growth by making it easier for SMEs and local entrepreneurs to reach a wider customer base, by passing traditional location and infrastructure barriers.

Jumia said: “Through Jumia’s e-commerce marketplace, it has enabled over 11,000 SMEs to connect with millions of consumers, providing them with unprecedented visibility and access to markets.

“Annual events like black Friday, brand festivals and tech week have become landmarks, not just for sales records but as opportunities for small businesses to thrive and expand their customer base.

“Despite facing formidable challenges such as limited access to funding, inadequate infrastructure, and administrative barriers, African entrepreneurs are leveraging digital platforms like Jumia to overcome entrepreneurial obstacles and establish a presence for themselves on the global scene.

“These platforms provide a vital gateway for businesses to reach wider markets, connecting local products and services with consumers both domestically and internationally.

“In conclusion, the rise of African entrepreneurs, sustained by digital platforms such as Jumia, marks a transformative moment in the continent’s economic narrative”.

BEB