Veekee James, born Ruth Erikan James on June 9, 1995, is a versatile Nigerian entrepreneur, fashion designer, and gospel singer. Originally from Nsit Atai, Akwa Ibom State, she spent her formative years in Lagos State's Ajegunle neighborhood, where her mother, Esther James, imparted her early skills in clothing design through a family tailoring business. Despite starting a biochemistry degree at the University of Uyo, her innate passion for fashion led her to eventually pursue entrepreneurship full-time, founding her eponymous brand "Veekee James" in 2019.

Her fashion journey has been marked by significant achievements, including expanding her brand's presence from Lagos Mainland to Lagos Island and diversifying into menswear with "Veekee James Man" and women's fashion through "Shoprikan." Veekee's dedication and innovation in the industry were recognized with numerous accolades, including Best Designer of the Year at the AMVCA and Hercomony Awards in 2022, and multiple awards at the Future Awards Africa in 2023, cementing her status as a leading figure in Nigerian fashion.

Beyond fashion, Veekee James has also ventured into music and media, releasing her debut single "Nothing Less" in May 2023 and launching a podcast titled "Bible Stories With Veekee James." Her multifaceted approach to creativity extends further with educational initiatives, such as organizing masterclasses that have empowered fashion creatives globally. In her personal life, she celebrated her marriage to Femi Atere in October 2023, blending traditional and vintage-themed ceremonies that reflected her cultural roots and modern outlook on life.

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