The first Mobile Virtual Network Operator (MVNO), Liv.ing has been launched in Nigeria.

Speaking at the launch, the Chairman of the Liv.ing Board of Directors, Bolaji Osunsanya, explained the vision behind the network, saying it was designed to transform connectivity into a tool for advancing humanity.

“Today is more than just the launch of Nigeria’s first MVNO; it is the beginning of a bold journey to redefine living and improve the quality of life for 230 million Nigerians.

“Liv.ing is built on a simple yet profound belief: that access to the essentials of life should not be a privilege, but a right for all Nigerians. At Liv.ing, we are transforming connectivity into a tool for advancing humanity, inspiring a future where all Nigerians are included,” he said.

He thanked the Nigerian Communications Commission (NCC) for supporting the innovation, stressing the impact on the country nation’s macro and microeconomic indices.

“The newly launched mobile virtual network is dedicated to unlocking access to essential services like communication, education, healthcare, and financial freedom, empowering families, communities, SMEs and businesses across the nation,” he said.

The CEO of Liv.ing, Femisola Awosika, stressed that the network aims to offer more than just network access but integrates essential services into a seamless ecosystem.

“Liv.ing goes beyond connectivity, it’s about empowering communities and transforming lives. By integrating education, healthcare, and financial services, we’ve built a network that addresses real-life needs and creates a lasting impact.

“Our mandate is to redefine living for 230 million Nigerians and rekindle their trust in life. Our Network is more than technology, it’s the way of Life,” he said.

He added that the network has secured a partnership with FirstMonie to ease financial transactions and provide tailored bundles designed to keep families connected, even across borders.

“With the available option to personalize phone numbers via the Liv.ing Number initiative, communities, families and businesses can establish a unique digital identity that enhances both personal and professional interactions,” he said.