The time has come when views on Tik Tok are the top priority, when adults don’t fall asleep without watching popular videos, and children start filming on Tik Tok before they have learned to connect words into sentences. But for business owners, Tik Tok affiliate marketers, bloggers and media buyers, this is not just a social network, but a bottomless source of traffic. They are interested in how to promote a video on Tik Tok not for the sake of a dose of dopamine, but solely for the growth of income from the monetization of Tik Tok traffic. Therefore, today we will open the curtain as much as possible – we will tell you how to promote TikTok, how the platform works and how to become popular here. Right now we are diving into TikTok algorithms, studying the community rules and ways to promote your videos.

How TikTok algorithms work in 2024

Tik Tok’s algorithms are based on a recommendation system. The app is increasingly insistent on telling viewers what the system thinks they want to see. This encourages bloggers and advertisers to create high-quality, personalized content. But none of them can say exactly how TikTok works, because even in 2024, the algorithms of the largest platform remain a secret under seven locks. Everything that is known about the social network today is based on the personal experience of users. So, let’s see how Tik Tok works, based on the observations of the authors themselves.

!. Tik Tok algorithms are built on artificial intelligence, that is, they are fully automated. Everything that happens in the video (music, voice acting, actions) is studied by AI and there is nothing human in it;). It also decides which video to show to the user. When selecting relevant content, the TikTok algorithm takes into account the topic of videos and the depth of views, repeat views and watchability, reactions and reposts.

2. For the platform, the number of reactions (likes and comments) is not the most important indicator. Priority is given to videos that are watched, bookmarked and watched again. Most often, Tik Tok recommendations include short videos.

3. There is no single proven algorithm of actions for getting into the recommendations. When increasing the viewability of content, many parameters are taken into account, most of which are not advertised. Of course, we won’t leave you without tips that Tik Tok business sharks use to get to the top, but we’ll talk about that later.

4. It’s easier for newcomers to advance; the system allows them to “travel” solely through random views. Given that the platform especially closely monitors new profiles, it is easier to promote videos to accounts without subscribers. The system itself will select the audience, showing the video to everyone until it understands who might be interested in it. The platform can endlessly promote a video to the top until activity begins to decline. It also happens that initially the video “didn’t work” for the platform itself, then random views won’t help you promote on Tik Tok.

5. If new videos are not published, the platform stops views for all previous ones. And vice versa – new content increases the viewability of previous ones. The system really “doesn’t want” tiktokers to stop, thus stimulating them to generate new content regularly. It is important for beginners to know about this.

6. The feed constantly adapts to the interests of the viewer. At first, the user is shown 10 random videos, but what the next 10 will be depends on how the user reacted to the previous content. At the same time, there is no other way to change recommendations in TikTok other than activity. If a viewer wants to change the content of the feed, he needs to look for topics that interest him, watch, and leave reactions in such videos.

7. TikTok algorithms do not stop changing, improving, and learning on their own, and the platform does not always notify users about changes. Until they notice the updates and adapt to them, views could easily drop. This is a struggle where you need to be prepared for anything, attentive and analyze a lot so as not to “drown.”

8. Previously, TikTok gave the first views within the first hour, in 2024 you will have to wait several hours or days.

9. The result in TikTok recommendations directly depends on the constant retention of viewers. The more videos are watched in full, shared, and watched again, the better.

5 working tips to get into recommendations

Participate in challenges and trends

Participation in trends and challenges TikTok constantly lives its own life, and to be in the spotlight, you need to be aware of the latest trends and challenges. Take part in viral challenges, make your own interpretations of popular dances, and encourage people to make fun challenges. Such content usually generates heated discussion and quickly spreads across the platform.

Use creative and non-standard ideas

Don’t be afraid to experiment with content! The more unique the ideas, the greater the chances of attracting the attention of visitors. Develop your style and approach to creating videos, do something new that hasn’t been done on TikTok yet. Don’t forget to add elements of surprise and humor to your videos, this is always appreciated by viewers.

Use hashtags wisely

Hashtags are a great way to attract new viewers to your content. However, you shouldn’t overload your video with a huge number of hashtags, as this can scare away the audience. Only use hashtags that are truly relevant to the content of the video and your audience. This will help your content get into the appropriate categories and recommendations.

Collaborate with popular authors

If you have the opportunity to collaborate with popular authors, do not miss this opportunity. Shared content can attract audiences from other accounts and help you get featured in recommendations. However, remember that cooperation must be mutual and beneficial for both parties.

Constantly interact with your audience

Don’t forget to maintain active interaction with your target audience. Reply to comments, ask questions, ask for viewers’ opinions on the content. This will help create a more loyal and engaged audience that will interact with the content more often, which will have a positive impact on its distribution and recommendations.

Conclusion

It is worth emphasizing that the main assistant in promoting Tik Tok is the experience of interacting with the platform. You can try to collect data on algorithm behavior patterns as much as you like, and cancel it all out in one day because of the next update. One thing is certain — the platform is developing and in 2024 Tik Tok will no longer be the same as it was a year ago. To stay up to date with the latest changes, go to website and follow the news.