Nigerians’ internet habits continue to reflect a dynamic mix of information-seeking, entertainment, communication, and economic survival.

New data from Statisense reveals that in March 2025, Google dominated the digital landscape, attracting an astonishing 378.4 million visits, reaffirming its role as the primary entry point to the web for millions across the country.

Trailing far behind in second place was Facebook, which amassed 84.32 million visits, followed by YouTube in third place with 55.07 million visits, underscoring Nigerians’ deep engagement with social networking and video content platforms.

In a statement accompanying the report, Statisense said: “Google’s dominance mirrors a global pattern, but in Nigeria, it also speaks to the increasing importance of access to information, whether for education, business, or entertainment.”

Betting, entertainment and AI on the rise

Interestingly, the fourth most visited platform was not another tech giant but SportyBet with 35.12 million visits, a testament to the nation’s thriving sports betting culture. Right behind it, in fifth place, was adult content site Xvideos at 34.86 million visits, highlighting another consistent, if controversial, facet of online activity.


The growing influence of artificial intelligence was also evident. ChatGPT, the AI-powered chatbot developed by OpenAI, claimed the sixth spot with 32.7 million visits, signalling the platform’s expanding role in assisting users with writing, research, and productivity tasks.

“The rise of platforms like ChatGPT shows Nigerians are increasingly leveraging technology not just for fun, but for learning and business enhancement,” said digital strategist Chinedu Ibekwe.

Social media retains its grip

X (formerly Twitter) was the seventh most visited site with 24.12 million visits, while WhatsApp’s web platform followed closely at eighth, recording 22.12 million visits. Both platforms remain essential for communication and social discourse.

In the ninth and tenth positions were Bet9ja with 20.81 million visits and Livescore with 18.72 million visits, respectively, again emphasising how deeply sports and betting are woven into Nigeria’s digital culture.

Completing the second half of the top 20 were other major social and entertainment platforms: Instagram ranked 11th place with17.85 million visits, while Flashscore, another sports score update site took 12th place with 15.05 million visits.

Adult content, freelancing, and the gig economy

Further down the list, adult site Xnxx came 13th with 14.96 million visits. In 14th place, Fiverr, a freelance services marketplace, logged 13.63 million visits, reflecting the growing importance of the gig economy in a country grappling with high unemployment rates.

Commenting on this trend, employment analyst Maryam Ajayi said: “Freelancing platforms like Fiverr offer a global marketplace for Nigerians seeking alternative income sources outside the formal economy.”

Emerging communities and streaming

Discord, popular among gamers and online communities, ranked 15th with 11.8 million visits. Short-form video sensation TikTok followed at 16th with 10.96 million visits, pointing to the continuous rise of entertainment and influencer-driven content in the country.

Search engine Bing secured 17th place with 10.35 million visits, ahead of Nkiri, a Nigerian movie streaming platform which recorded 10 million visits and ranked 18th.

Msn, another Microsoft-affiliated platform, came 19th with 9.93 million visits, while Wikipedia, the world’s largest online encyclopedia, rounded off the list in 20th place with 8.63 million visits.

With Nigeria boasting over 220 million people and mobile internet penetration rapidly expanding, the March 2025 data offers critical insights into the nation’s evolving digital culture.

“Whether it’s education, entertainment, or economic advancement, Nigerians are demonstrating a sophisticated, multi-layered relationship with the internet,” Statisense concluded.

As internet access deepens across urban and rural communities, the ways Nigerians engage online – from search and social media to betting and freelancing, will continue to evolve, reflecting broader changes in society, economy, and culture.